Pepsi Number Fever - Wikipedia
WEBPepsi Number Fever was a sales promotion by PepsiCo in 1992 that printed numbers on bottle caps and offered prizes. The number 349 caused confusion and riots when it was announced as the grand prize, leading to deaths and lawsuits.
Pepsi Number Fever: The 349 Incident - YouTube
WEBApr 27, 2011 · A video about a deadly promotion campaign by Pepsi Philippines in 1992, where customers rioted and died over a simple error. Learn how Pepsi Number Fever became a notorious incident in the...
Pepsi 349 Number Fever Incident: What Happened - Esquire …
WEBJan 17, 2022 · On the evening of May 25, 1992, it was announced that 349 was the winning number. Ordinarily, only a few buyers would turn up to collect their prize. But this time, tens of thousands of people came forward holding in their hands a …
Pepsi's Number Fever : The Indicator from Planet Money
WEBMay 6, 2021 · In 1992, Pepsi ran a disastrous kind of lottery campaign in the Philippines called Number Fever. It was promising to make thousands and thousands of people into millionaires. Seems too good to...
The Computer Error That Led to a Country Declaring War on …
WEBIn 1992, Pepsi ran a sweepstakes that promised one million pesos to anyone who bought a bottle with the number 349. A computer error printed 800,000 caps with the number, sparking riots,...
Number Fever: The Pepsi Contest That Became a Deadly Fiasco - Bloomberg.com
WEBAug 4, 2020 · Number Fever: The Pepsi Contest That Became a Deadly Fiasco. Decades ago, a marketing stunt promised Philippine soda drinkers a chance at a million pesos. But an error at a bottling plant led to...
The 90s Pepsi Contest That Turned Deadly - YouTube
WEBIn the 1990s, a Pepsi marketing stunt promised soda drinkers in the Philippines a chance at getting rich.
The bottle cap snafu that nearly cost Pepsi $32 billion
WEBJan 6, 2022 · Under the caps of specially-marked bottles of Pepsi were three-digit numbers. Every night, the TV station would reveal that day's winning number in Pepsi's "Number Fever" promotion.
The Pepsi contest that became a deadly fiasco in the Philippines
WEBAug 11, 2020 · Pepsi's "Number Fever" marketing stunt in the Philippines promised consumers a chance to win a million pesos, but an error led to too many winners, lawsuits, riots and deaths.
Inside the Pepsi competition that killed five people and almost …
WEBPepsi had been printing special three-digit numbers under their bottle caps and every night, the TV would show the lucky number for that day's "Number Fever" game. Up until that night, the...
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