equimedia | Full Service Digital Marketing Agency
WEBequimedia Limited Stella Building Windmill Hill Business Park Whitehill Way Swindon SN5 6NX. CAPTCHA. This question is for testing whether or not you are a human visitor and to prevent automated spam submissions. Our Fully integrated digital services help you be more customer centric, find the right audiences and drive cost efficient sales.
About Us - equimedia
WEBWe remain focused on performance and continual improvement in everything we do. We are a performance digital marketing agency sharing our expertise in customer and campaign data analytics to inform website design, build, and continual optimisation, and customer centric, insight-led digital marketing solutions in all channels and platforms.
An Introduction to Enhanced Conversions - equimedia
WEBMar 7, 2023 · Enhanced Conversions is a feature available in Google Ads and Campaign Manager 360 designed to improve accuracy of conversion measurement for search and display campaigns. The Enhanced Conversions feature allows machine learning to optimise bidding and targeting based on the data points that are most likely to result in a conversion.
A Total Guide to Call Extensions - equimedia
WEBGoogle Ads offers several extensions for your ads to enhance their performance or encourage a specific action. Call Extensions allow your ads to include a phone number or a button to call directly, making it easier for users to contact your business via phone call. There is no element of copy to a call extension, only the phone number.
GA4: Data API Quotas and How to Overcome the Challenges
WEBDec 1, 2022 · This add-on allows users to pull data from the GA4 API and schedule data pulls daily to avoid quota restraints. This data can then be linked to Looker Studio to build your dashboards, avoiding the use of the GA4 data API. This is however a short term solution, as using spreadsheets to substitute data warehousing tools is not sustainable ...
Harnessing The Power Of AI in PPC & SEO - equimedia
WEBJan 11, 2024 · Following on from their blog Why SEO, CRO and PPC are inseparable in 2024, James Gardner and Jamie Prictor offer advice and tips on how to harnessing the power of AI to benefit PPC and SEO, and run effective CRO experiments to fuel SEO success.. Harnessing the power of artificial intelligence for PPC and SEO . In 2024 search engines and Generative AI will merge.
A Total Guide to Structured Snippets | equimedia
WEBSelect the “Ads & Extensions” tab on the left, and click the “Extensions” tab at the top (in the middle between Ads and Automated Extensions. Click the “+” sign at the top left of the screen. From the drop-down, select “Structured Snippet Extension”. You will then be asked for things to input: Add To – this can be Account ...
The Potential for GenAI in Programmatic | equimedia
WEBMay 20, 2024 · Ad Design and Creation. The most obvious use for GenAI in the programmatic space is designing concepts for ads and generating copy. GenAI can produce huge numbers of basic design concepts, or variations on a chosen concept, which would take a normal human designer a considerable amount of time.
Preparing For a Cookieless Future With Google | equimedia
WEBMar 21, 2023 · I recently attended a Google Ads Academy workshop which covered the foundations of privacy-focused measurement including the role Enhanced Conversions, Consent Mode and Google Analytics 4 can play.. Here’s how you can get a head start!
Sitelink Extensions are Now Live on TrueView for Action
WEBS itelink extensions are now live in TrueView for Action Ads, meaning you can now present more than one landing page with your YouTube ads.If used correctly, Google say you could expect to see a 40%+ increase in conversions and a 30% reduction in CPA with this tool. What are YouTube Sitelink Extensions?