LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact ...

On video promotions specifically, LinkedIn says that in-stream Video Ads are seeing 2x the average video completion rate. Clearly, there’s potential there, and LinkedIn has outlined some new ...

LinkedIn has launched new tools and insights to help B2B marketers reach and engage with buying groups and innovate with ...

To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool. BrandLink now allows creators to place video ads within posts, whereas it ...

LinkedIn has launched First Impression Ads, a full-screen, vertical video format designed for single-day campaigns, ahead of ...

New LinkedIn research indicates that 94% of them believe video helps accelerate advertising ROI. However, ROI isn't just about video; it's about delivering ads against contextually relevant content.

adding that members who view those ads are 18% more likely to become a lead for their company. The news comes after a series of LinkedIn video-related announcements over the past year or so ...

Social network LinkedIn is building on its connected television (CTV) advertising platform by announcing a handful of new ...

Linkedin has launched a number of new advertising tools aimed at B2B marketers.The platform is introducing ‘First Impression ...

As LinkedIn doubles down on video functionality, the B2B social-media platform is expanding its partnership with the Media Rating Council (MRC) accreditation audits to include new video ad metrics ...