Google is integrating the C2PA standard into its search features to help users distinguish between real and AI-generated images.

Google is expanding efforts to properly label AI-generated content, updating its in-house "About This Image" tool with a global standard for detecting the origins of an AI-edited image. The new label was formulated as part of Google's work with the global Coalition for Content Provenance and Authenticity (C2PA).

Google says that it'll roll out an update to Search to flag images that were generated or edited using AI tools.

Google’s new AI disclosure feature can impact customer trust and help to maintain credibility in search and advertising.

By using a photo's metadata, the feature can determine whether it's original, edited by software, or produced by AI.

Google is trying to be more transparent about whether a piece of content was created or modified using generative AI (GAI) tools. After joining the Coalition for Content Provenance and Authenticity (C2PA) as a steering committee member earlier this year,

Google is introducing a new label in image search results to help you distinguish between AI-generated content and real ones, aiming to improve transparency and user trust. This is being done with the integration of C2PA metadata.

Google plans on adding the Content Credentials standard to Search and its ads system to help identify AI created or edited content.

Google will soon roll out a set of features on Google Search that will enable users to identify if an image has been created or modified using artificial intelligence (AI)-based tools. The company today announced that in the coming months,

Google joined the consortium earlier this year. C2PA develops a technical standard of the same name that makes it possible to determine whether an image was generated using artificial intelligence or modified after its creation.