Apple's smartphone shipments in China plunged 25% in the fourth quarter of 2024, data from research firm Canalys showed, as the iPhone maker faced mounting pressure from a resurgent Huawei in one of its biggest global markets.

Apple is no longer the top smartphone seller in China, overtaken by Vivo and Huawei, with a 17% market share decline in 2024. Apple now holds 15%, marking its worst annual performance in the country.

Apple’s descent from the top of China’s smartphone market in 2024 signals a seismic shift in the competitive landscape of one of the world’s largest smartphone markets. Data from Canalys highlights a 17% decline in Apple’s shipments across the country,