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Black Friday sales reached new records, while reaffirming e-commerce as the dominant shopping destination for consumers looking for quick purchases and the best deals.
Consumers in the U.S. spent a record high this year on Black Friday. But the surge in sales may not reflect shoppers’ desire to spend more.
While spending soared to almost $12 billion, per one estimate, the data shows a more complicated economic picture.
We're live tracking the best Black Friday mattress deals—and many were extended into the following week. Save hundreds on editor-recommended brands like DreamCloud and Helix.
Target shoppers lined up as early as 3 a.m. to score a Black Friday bonus giveaway, but some were disappointed at the bag's lack of swag.
The Mashable shopping team has spent day and night during the Black Friday season hunting deals, so it's a miracle that any of us found time to shop for ourselves. Now that Black Friday and Cyber Monday have wrapped up, we had to know what everyone on the team bought.
On Black Friday, U.S. shoppers spent a record $11.8 billion online to snag holiday deals, according to Adobe Analytics.
From the rapid ascent of mobile commerce to the expanding influence of AI on product discovery, the data shows a marketplace undergoing rapid modernization.
Outdoors retailer Patagonia has never participated in Black Friday sales, instead using the day to promote environmentalism.
According to Mastercard, Black Friday sales in the U.S. (not including cars) were up 4.1% from the year before. E-commerce did much better, rising 10.4% since 2024. Adobe says Americans spent $11.8 billion online in one day, which is 9.1% more than the same day last year.