The new logo jettisons an illustration of a mostly silhouetted man in overalls leaning on the eponymous barrel.

Cracker Barrel's push to modernize has sparked fierce criticism, as the restaurant chain is the latest brand to be labeled ...

Change is never easy, and it has definitely come at a cost for restaurant and gift store chain Cracker Barrel. On Aug. 20, ...

Caroline Downey, a columnist for the conservative National Review, said Thursday that conservatives themselves are to blame ...

In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic ...

Rep. Byron Donalds (R-FL) reminisced about how he gave his "life to Christ" in a Cracker Barrel parking lot during a rant ...

The new logo — which is its fifth — retains Cracker Barrel’s signature gold and brown tones, "is now rooted even more closely ...

GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

To MAGA, the allure of Cracker Barrel was not its boomer nostalgia, but the enticing gaze of “Uncle Herschel” over the ...

Cracker Barrel loses almost $100 million in value after new logo release Japan declares ‘serious incident’ after passenger plane lands in Hokkaido with ground crew vehicle still on runway Michelle ...

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...