New users have piled in to Chinese social media app RedNote just days before a proposed U.S. ban on the popular social media app TikTok, as the lesser-known company rushes to capitalize on the sudden influx while walking a delicate line of moderating English-language content,

Xiaohongshu, or RedNote in English, has picked up tens of thousands of TikTok users looking for an alternative

The Shanghai-owned social media platform Xiaohongshu, or RedNote in English, experienced a spike in downloads as some TikTok users are downloading the app as a U.S. ban on the latter looms. Until late December 2024, more than 85% of RedNote users were based in China. On Tuesday, It was the most downloaded free app in the U.S. Apple store.