Genius of Severance's Grand Central Pop-Up

I went to the 'Severance' pop-up in Grand Central Station. It was wild.
The pop-up began when a large glass box appeared in Grand Central's Vanderbilt Hall, containing a replica of the four-seated desk from Lumon's Macrodata Refinement department. Hired actors playing Lumon employees sat at their desks, doing Lumon things (by which I mean, sorting numbers while not having a clue what said numbers mean).
Here's the deal with that 'Severance' pop-up at Grand Central
This is all happening ahead of the release of the second season of Severance, which is premiering on January 17 on Apple TV+. In the psychological thriller starring Adam Scott, John Turturro and Patricia Arquette, a company implants chips inside its employees' brains that basically split their personalities into at-work and outside-of-work ones.
‘Severance’ Cast Bring Lumon Industries Office To Life In Glass Box At Grand Central Station
Apple TV+ put the cast of 'Severance,' including Adan Scott and Patricia Arquette, in a glass box at Grand Central Station to promote Season 2.
Excited for ‘Severance’ season 2? The cast just showed up in a glass office at Grand Central Station.
Ben Stiller, who directs the series, shared photo and video from the scene on Twitter/X — series stars Adam Scott, Britt Lower and Zach Cherry appeared in character inside a glass-walled office at Lumon Industries.
‘Severance’ cast takes over New York City’s Grand Central Station in quirky pop-up to promote season 2
According to the New York Post, for around two and a half hours, starting at 4:30 PM, they remained in character, much to the amusement of the commuters. It was an unusual and captivating promotional stunt, bringing the world of Severance directly to New York ‘s busiest transit hub.
‘Severance’ cast takes over Grand Central Station
Cast members from the Apple TV+ hit “Severance” surprised fans with a publicity stunt in New York City to promote its second season on Jan. 14. Full List of Foods, Drinks That Contain Red Dye 3 After FDA Bans Additive Scientists Identify the Oldest Material on Earth in a Meteorite,
'Severance' cast, Ben Stiller take over New York's Grand Central for Season 2: Watch
The cast of Ben Stiller's "Severance" made a surprise appearance as their characters inside a glass box at Grand Central in New York City.
'Severance' Cast in NYC Grand Central Pop-Up
With Season 2 of Apple TV+ series 'Severance' premiering Friday Jan. 17, stars Adam Scott (Mark), Britt Lower (Helly), Zach Cherry (Dylan), Patricia Arquette (Ms. Cobel) and Tramell Tillman (Mr. Milchick) made an appearance at New York City’s Grand Central on Tuesday for a promotional pop-up,
2 men stab each other during fight on Grand Central platform in yet another violent subway incident: NYPD
Two men slashed each other as an early-morning clash turned vicious on the subway platform at Grand Central Tuesday, the ...
Apple has ‘Lumon employees’ working inside Severance cube at Grand Central Terminal
Severance’s marketing from Apple TV+ is cranking up, with a new pop-up in New York City’s Grand Central Station featuring ...
Adam Scott, Patricia Arquette and ‘Severance’ Co-Stars Pop Up in Grand Central to Promote Season 2 | Video
Executive producer and director Ben Stiller shared content of the performance art installation to his social media ...