From a float parade featuring gigantic balloons along the harbor front, marching bands facing off downtown to the climax of a matchup between two college football teams, the Holiday Bowl has been a staple in San Diego sports history since 1978.

This year's Port of San Diego Holiday Bowl Parade takes place Friday at 10 a.m. Here's everything you should know about the annual event.

You can watch the entire Port of San Diego Holiday Bowl parade, with marching bands, floats, and balloons, from downtown San Diego.

Specialty balloons, marching bands and more are gearing up to march along the San Diego Bay for the annual Holiday Bowl Parade.

Port of San Diego Holiday Bowl Parade 10:00 a.m. - 1:00 p.m. in Downtown | Street-side viewing is free Marching bands, drill teams, and giant balloons will parade down San Diego’s waterfront in celebration of the DIRECTV Holiday Bowl.

A tradition of the Port of San Diego Holiday Bowl, the 2024 parade with marching bands, floats and balloons will stream live on CBS8+ on Friday, Dec. 27 at 10 a.m.

The Holiday Bowl has been woven into the fabric of San Diego for four decades. For a football city without a professional sports team, there is even more excitement surrounding this annual event.

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