“Five-plus years [after purchasing it], my coat is still a soft warm marshmallow with absolutely zero snags or loss of puff,” says Senior Commerce Social Media Marketing Manager Michelle Moezam — who’s such a fan, she bought matching styles for her dog and husband, too.

As Meghan Markle expands on her lifestyle empire, she's taking notes from none other than the ultimate pro - Martha Stewart. According to them both, the key to dressing both stylish and functional while cooking and gardening is a denim button down top.

Meghan Markle’s lifestyle brand, As Ever, is facing scrutiny before its official launch. The mayor of Porreres in Mallorca, Spain, Xisca Mora, claims the brand’s logo closely resembles their historic coat of arms.

The founder of the Brooklyn-based clothing company As Ever has been flooded with emails and DMs about Markle's venture.