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Craig Federighi confirms Apple’s first attempt at an AI Siri wasn’t good enough
At WWDC this week, Apple’s SVP of software Craig Federighi and SVP of worldwide marketing Greg Joswiak shared more details about the decision to delay in an interview with The Wall Street Journal’s Joanna Stern.
Apple Explains Why Personalized Siri Features Have Still Yet to Launch
In a WWDC interview with Tom's Guide editor-in-chief Mark Spoonauer, and TechRadar editor-at-large Lance Ulanoff, Apple's
Apple's most prominent product struggle was on stark display at WWDC
Apple CEO Tim Cook (L) and Senior Vice President of Software Engineering Craig Federighi greet the audience during the Worldwide Developers Conference on June 09, 2025 in Cupertino, California. The annual conference, which runs through June 13, includes design and fuctionality announcements for Apple's various products.
Siri was mostly missing in Apple’s AI updates this week.
The Verge’s new senior AI reporter, Hayden Field, noticed we didn’t hear the name of Apple’s assistant very much during the WWDC 2025 keynote on Monday. Even as presenters discussed opening up Apple Intelligence to third-party developers and new AI features for other apps,
Apple execs explain Apple's position in the AI race & how it isn't necessarily 'behind'
Marketing head Greg Jozwiak and software chief Craig Federighi share some familiar arguments about Apple Intelligence, Siri's place in it, and how they aren't technically in the same AI race.
Apple Intelligence: Everything you need to know about Apple’s AI model and services
Apple Intelligence was designed to leverage things that generative AI already does well, like text and image generation, to improve upon existing features.
Apple punts on Siri updates as it struggles to keep up in the AI race
Although the company continuously referenced Apple Intelligence and pushed new features like live translation for Messages, FaceTime, and phone calls, Apple’s AI assistant was barely mentioned. In fact, the most attention Siri got was when Apple explained that some of its previously promised features were running behind schedule.
Apple tries to slap a 'glass' Band-Aid on its real problem
Apple revealed iOS 26 featuring Liquid Glass at WWDC 2025, but the lack of an AI killer feature left analysts questioning its competitive edge.
Still no AI-powered, ‘more personalized’ Siri from Apple at WWDC 25
Apple announced a slew of updates at the Worldwide Developer Conference with one notable exception. It still hasn't revealed its previously announced AI-powered Siri.
Apple WWDC 2025 Kicks Off. Siri AI ‘Needed More Time to Reach Our High Quality Bar.’
The rollout of Apple’s new AI features was delayed last fall and on arrival it omitted the new Siri, for which Apple users are still waiting.
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