The company emphasized a new material, liquid glass, as a key part of the new design.Start the day smarter. Get all the news you need in your inbox each morning. The company said liquid glass is translucent and behaves like glass in the real world but its color display will be informed by the content being displayed on the phone.

It's finally time for WWDC 2025, Apple's biggest developer conference of the year. It's also a chance for Apple to notch a win. There's considerable pressure on the company to build on its promises, and to make amends to developers as it lags behind in AI and faces continued legal challenges over its App Store.