Elon Musk is reportedly looking to raise money for the social media service X at the same price he paid, reluctantly, for Twitter in 2022.

According to a new report from Bloomberg, Musk's social media platform X is currently looking to raise money from investors at a valuation of $44 billion. If that number sounds familiar, it's because that's precisely what Musk paid for the company formerly known as Twitter when he acquired it in October 2022.