The 2026 NBA All-Star Game peaked at nearly 10 million viewers and averaged 8.8 million viewers, the largest NBA All-Star ...

The NBA All-Star Game first started in 1951 with the East beating the West 111-94 at the Boston Garden. The event has been held every year since with the exception of 1999, where the NBA lockout ...

The 2026 NBA All-Star Game on NBC represents a pivotal correction in the league’s media trajectory, ending a decade of localized decline with a broad national resurgence. For years, the midseason ...

The NBA All-Star Game delivered strong ratings and viewership numbers not seen in over a decade for the new format and new ...

Led by Peacock, Milan Cortina Olympics Extends Winter Games Streaming Record to 10+ Billion Minutes ...

The new “USA vs. The World” format for the NBA All-Star audience averaged 8.8 million viewers across NBC, Peacock, and Telemundo, according to preliminary Nielsen data and digital data from Adobe ...

The NBA’s new All-Star Game format, at least on paper, was a big success. About 8.8 million viewers tuned in to watch the All-Star Game last weekend, NBC announced on Monday afternoon. While that’s ...

More than 46 million people in the U.S. watched NBA All-Star weekend across NBC platforms and ESPN, more than triple last ...

The first NBA All-Star Game presented by NBC Sports since 2002 featured the widely-acclaimed “USA vs. The World” format and delivered the largest NBA All-Star audience since 2011, averaging 8.8 ...