You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

Have you ever watched a video that sent a chill up your spine, made your head tingle, or helped put you to sleep? If so, have you ever wondered why? What caused you to have such a visceral reaction to ...

If you're a fan of fast, aggressive triggers, there's no better account than Batala's ASMR. With tons of rapid hand movements, tongue clicking and nail tapping, Batala's videos are quick and soothing ...

In the video below, a young woman picks up a brown leather wallet, rubs it between her hands, then shakes it. The zipper pull trembles against the rows of linking teeth with a tinny sound. These ...

Shhhhh! Come closer. A little bit closer. There you go. That's better. There's a growing food trend we want to tell you about, but it's being done in hushed whispers by video bloggers known as ...

We spoke to ASMR "artists" and a top British psychologist about YouTube's bizarre new trend SOME describe the feeling as a gentle tingling that starts from the head and runs quickly down the spine. It ...