YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a ...

If there's one thing I have to point out about YouTube that has made the platform worse over the past few years, it's the ...

Google has announced that YouTube on TVs now offers unskippable 30-second ads. This ad format is rolling out globally. The announcement also comes after mobile users reported another annoying ad ...

YouTube users could be facing longer ad breaks on select devices, which will likely benefit advertisers, but is proving unpopular with viewers.

With this update, YouTube may replace those formats with longer old-school TV-style ad breaks that cannot be skipped. This ...