You hear it all the time: We’re in an era of massive change, where everything from business models to technologies to human behaviors are massively disrupted and reinvented daily. To share and process ...

It is important to knowing what a community finds funny, what it finds tired, and when a brand has no business speaking at ...

Luxury brands have increasingly embraced internet memes in their social media advertising campaigns. For example, Gucci’s #TFWGucci campaign demonstrated how luxury brands can incorporate memes into ...

How did anyone ever express themselves before the "distracted boyfriend" meme — the internet's favourite way to convey disloyalty, longing, disapproval, and jealousy all at once? Now, advertising ...

A Gucci campaign for watches is probably the last place you'd expect to see the Arthur meme, or a post featuring the words "me vs the guy she says I shouldn’t worry about." But, these beloved memes ...

If a picture is worth a thousand words, that makes a meme worth about 50 tweets. It’s therefore no surprise that so many companies are interested in leveraging memes in marketing. But as with all ...

Humour in advertising operates across a spectrum of strategic approaches, from benign incongruity and wordplay to more aggressive or dark modes of comedy. Central to many campaigns is the use of ...