Advertising is a natural fit for Roblox. It sits on one of the largest captive audiences in digital media, and in the second ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

With the proliferation of online games, some titles have been positioning themselves more as platforms, such as Roblox, Minecraft, and Fortnite. They host musical concerts, marketing activations, and ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

GameSpot may get a commission from retail offers. Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows ...

Recently, Roblox got in trouble with the Children’s Advertising Review Unit for failing to clearly label in-game ads for children under 13 and using social media influencers who failed to identify ...

Nov 19 (Reuters) - Roblox has hired former Roku (ROKU.O), opens new tab executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young ...

(KRON) — Roblox, a video gaming tech company based in San Mateo, was slapped with a new lawsuit accusing the company of exploiting child labor through its youthful players, as well as deceptive ...

Roblox partners with Google to scale Rewarded Video ads. The move boosts creator earnings and enhances ad measurement tools. Rewarded Video ads enable users to opt in and watch up to 30-second ...