Apple has unveiled its latest streaming box, the Apple TV 4K (fourth generation), which has a faster processor and onboard microphones for better integration with Siri AI. It’s coming in November for $299.

Cheap 4K sticks, a massive free channel library, and ad revenue let Roku undercut premium boxes and grow.

Using their Roku account, customers can now subscribe to Apple TV through Premium Subscriptions on The Roku Channel to access Apple TV's premium, compelling drama and comedy series, feature films, groundbreaking documentaries, live sports, and kids and ...

With a big March premiere lineup ahead, Apple TV has just struck a deal to join Roku’s ‘Premium Subscriptions’ lineup. Here’s what that means. Apple strikes new deal with Roku to boost Apple TV subscribers on third-party platforms Back in October ...

Comparing the Apple TV vs. Roku vs. other smart TV products, there are a lot of good reasons to stick with Apple’s offering — even though it’s more expensive. Roku is the more popular product, selling plug-in devices for as little as $30. And if you ...

The competition is faster, cheaper, and smarter. Ahead of Apple's "Welcome Home" event, I break down the four changes the next Apple TV 4K desperately needs.

Roku users in the U.S. can now subscribe to Apple TV directly inside The Roku Channel, which already mixes free streaming with add-on premium subscriptions, and that means Apple’s service shows up in the same place people use to browse, discover, and ...