In the world of advertising, Christmas is our Super Bowl. It’s one of the most competitive and closely watched corners of ...

Kantar’s festive ad ranking finds repeat ads from Cadbury and Coke are performing strongly, with Asda the only brand in the ...

“What's striking this year is how the Christmas adverts are letting real life in,” said retail expert Kate Hardcastle. TV historian Dr Richard Wallace adds that if retailers can find a way to ...

Will Ferrell has shared his thoughts about Asda’s Elf-inspired Christmas advert – and admits it finally helped him get paid what he deserved. The TV spot sees Ferrell’s character Buddy from the 2003 ...

Asda has launched its new Christmas campaign featuring a familiar festive character, the Grinch, as the retailer says it can convert "even the biggest Christmas cynic with its outstanding product ...

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Zavalis' exit is the latest shakeup to Asda's new-look customer and marketing team as Allan Leighton looks to breathe new life into his turnaround plan ...

Supermarket giant Asda has called on festive grouch The Grinch, of all people, to help shoppers get into the Christmas spirit this year. The TV advert features the famous Christmas cynic as a ...

When asked to spontaneously recall their favourite Christmas ad, 16% of people said Waitrose, a 2% jump from last week, ...

Asda's Christmas 2012 ad campaign has been cleared by the UK advertising watchdog after viewers complained that it was sexist and offensive. The advert, aired on television as well as widely online, ...

The start of Christmas ad season has become a tradition of its own – and Asda is launching its 2021 Christmas campaign with a spectacular 'Asda on Ice' TV ad – premiering on Friday. Set to a new ...