Asda has launched its new Christmas campaign featuring a familiar festive character, the Grinch, as the retailer says it can convert "even the biggest Christmas cynic with its outstanding product ...

Supermarket giant Asda has called on festive grouch The Grinch, of all people, to help shoppers get into the Christmas spirit this year. The TV advert features the famous Christmas cynic as a ...

Asda is leaning into a big-character Christmas this year, tapping one of the holiday season’s most recognizable faces: the Grinch. Famously averse to festive cheer, the Dr Seuss creation is the ...

The application, pictured above, has been created by Carlton Active, which has produced similar interactive commercials for brands such as Audi and Unilever. Options on the interactive service include ...

The retailer's most senior marketer said the adrenalin-fuelled ad sought to "hone in on a universal feeling about Christmas that people could relate to" – the chaotic lead up and amount of preparation ...

Asda, the UK supermarket subsidiary of Walmart, said Tuesday that it has appointed Publicis Groupe’s Saatchi & Saatchi and Zenith as its new creative and media agencies, respectively. The appointments ...

LONDON (Reuters) - The Advertising Standards Authority (ASA) has ruled Asda must make changes to the way it presents its price guarantee, a key plank of the grocery chain's marketing strategy, ...

ExchangeWire explores how brands are leveraging their own intent data, and building advertising businesses of their own. Asda revealed last month that it was to further monetise its vast swathes of ...