In the world of advertising, Christmas is our Super Bowl. It’s one of the most competitive and closely watched corners of ...

“What's striking this year is how the Christmas adverts are letting real life in,” said retail expert Kate Hardcastle. TV historian Dr Richard Wallace adds that if retailers can find a way to ...

Asda has taken a swipe at the “celebrity-filled” campaigns of its rivals as it prepares to launch this year’s Christmas TV ad campaign. The first of two adverts, from a campaign of 20, will launch ...

Kantar’s festive ad ranking finds repeat ads from Cadbury and Coke are performing strongly, with Asda the only brand in the ...

The UK’s Advertising Standards Authority has found that Asda’s marketing campaign comparing its prices with those at Morrisons was “misleading”. The advertising watchdog considered a six-point ...

Asda has launched its new Christmas campaign featuring a familiar festive character, the Grinch, as the retailer says it can convert "even the biggest Christmas cynic with its outstanding product ...

Asda has kicked off the festive season by unveiling its Christmas advert, the first from any major supermarket this year. The 90 second clip, which will be broadcast during ITV's 1% Club tonight, ...

The film follows a young girl and her grandad as they explore The Imaginarium, Charlie Bucket style, to the sounds of Fleetwood Mac’s Don’t Stop. By showing captivatingly enchanting insights in every ...

Tesco has won its latest spat at the UK’s Advertising Standards Authority (ASA) with rival retailer Asda. Tesco, the UK’s largest grocer, has challenged a national press ad headed “The big Asda ...

Jon Evans, chief marketing officer at System1, explains how the ad industry’s darlings aren’t always the most effective work in the eyes of the Great British public. System1 tests ads on measures that ...

Asda's Christmas 2012 ad campaign has been cleared by the UK advertising watchdog after viewers complained that it was sexist and offensive. The advert, aired on television as well as widely online, ...

The application, pictured above, has been created by Carlton Active, which has produced similar interactive commercials for brands such as Audi and Unilever. Options on the interactive service include ...