A "gorgeous" quarter-zip fleece from George at Asda is quickly flying off the shelves after being showcased on Instagram. The supermarket's in-house brand has amassed many loyal fans over the years, ...

A spokesperson for George at Asda said: "Since we rolled out the online trial of Gym Locker last autumn, we have seen an unprecedented uplift from our customers seeking out and buying into sportswear.

Asda has promoted Liz Evans, managing director of George, to the role of chief commercial officer of non-food and retail, in ...

George at Asda has launched its new activewear brand Gym Locker nationwide, following a trial in 2024. The collection offers ...

Asda has unveiled a host of changes to its leadership team, as it re-focusses on its mission to "satisfy the daily and weekly ...

The George line has long been a favourite of mine, from collaborations with iconic brands like Roksanda to staple, affordable ...

Asda has made a series of senior appointments as it looks to ‘satisfy the daily and weekly shopping needs of ordinary working ...

Supermarket Asda has promoted Liz Evans, managing director of George, to chief commercial officer of non-food and retail. In ...