SYDNEY--(BUSINESS WIRE)--Triton Digital and Commercial Radio & Audio today announced the availability of podcast audience profiles via the launch of Podcast Metrics Demos+ in Australia. Publishers in ...

140 Proof, a mobile ad targeting firm, on Tuesday announced a partnership with PubMatic, a supply-side platform (SSP), to allow advertisers to programmatically tap into 140 Proof’s audience segments.

For decades, audience personas have been a cornerstone of marketing, shaped by teams of strategists, creatives, and researchers using a mix of observation, intuition, and available data to bring ...

Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. "Buyer persona," "audience profile" and "target profile." We all ...