I expected the dark-themed landing page to lose. Everything I knew about conversion optimization said the light background should win. Light themes are standard for B2B lead generation pages because ...

The landing page is the place where a user ‘lands’ after clicking an advertiser’s ad. Advertisers who point users to high-quality, relevant landing pages build trust with a potential customer. AdWords ...

I’ll tell you what, let’s treat this article introduction like its own landing page and make it quick, clear and concise. Here are seven reasons your B2B landing pages are failing to drive enough ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...