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BTS is everywhere, or rather, their BT21 cartoon alter-egos are everywhere. From appearing on Uniqlo tees to Innisfree skincare products, the eight adorbs characters have been super busy, and now have ...

Clever collaboration or cynical marketing? South Korea’s favourite boy band is now a global brand, but is this invasion of our social media really all about the music? Without a doubt, BTS is the ...

Big Hit Entertainment has introduced TinyTAN, BTS-inspired animation characters! The agency previously launched BT21 characters with LINE and a doll collection with Mattel, and now, the agency has ...

BT21, BTS IP characters’ social media page received backlash for allegedly promoting NewJeans’ products. On June 19, “DO NOT USE BTS LINE FRIENDS” started to trend on X (formerly Twitter) as netizens ...

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