For over two decades, Beyblade has been the brand that effortlessly turned school lunch tables into high-adrenaline stadiums and friends into sworn rivals. But with the launch of Beyblade X, the ...

There aren’t many children’s toys out there that have survived as long as Beyblade has. For every decades-long mega franchise like Pokemon or Transformers, there are dozens of fidget spinners, Pogs, ...

Last weekend’s Beyblade X national qualifier at Anime Expo represented a lot of firsts for the 25 year old toyline. It was both the first official US tournament for the Beyblade X generation, and a ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. Last year’s tournament was more of a national one, and it pitted ...