Think back to the early 2000s, the era of boy bands, MySpace, mirror selfies, and hair that was colored in your basement sink with a bottle of bleach and peroxide, à la Christina Aguilera and Beyoncé.
If Esquire was to write up a list of things a person should do at least once in their life, bleaching your hair would be up there. Simply because... why not? Blondes have more fun, et cetera. Just ask ...