A few years back the Journal of Consumer Research published a study titled “The Effect of Mere Touch on Perceived Ownership” that found consumers who touch products in the aisles will not only pay ...

Brands are turning to immersive technologies like AR, VR and MR to cut through the digital noise. These platforms don’t just display messages—they invite consumers to experience them. The result?

Lifelines is harnessing the power of sensory immersion. The brand, founded by Melissa Bernstein, is aiming to provide stress relief via the six senses: sight, hearing, smell, touch, taste and the mind ...

Recognized as the hospitality industry’s most innovative lifestyle branding company, Starwood Hotels & Resorts Worldwide, Inc. unveiled a new two-story creative design lab at its global headquarters ...

Nesta, the National Endowment for Science, Technology, and the Arts, is an independent charity working to improve innovation in the UK. They recently published their view on how UK retail will evolve ...

Apply to either the intern or full-time role using the links below: Intern: https://jobs.whirlpool.com/job/Benton-Harbor-Brand-Immersion-Program-Internship%2C-Summer ...