Aldi has a pretty extensive bakery section, from the standard loaves to specialty cakes. When it comes to breads, the chain ...

To find which brand-name items tend to cost less at Target than other stores, I turned to ChatGPT to help me sift through ...

hands opening a can of beans with a can opener - Kinga Krzeminska/Getty Images Generic canned food was a staple in my household growing up. Every meal required at least one canned item. (Hey, some ...

Our almost irresistible urge to buy things is created by smart selling strategies that largely play on our fears of missing ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

With food prices going up, more shoppers seem to be heading to stores like Aldi in search of cheaper groceries. The discount chain is opening new stores nationwide and foot traffic has increased. One ...

They say a rose by any other name would smell as sweet—and by “they” I refer of course to William Shakespeare. However, with all due respect to the Bard, I heartily disagree. If a rose was called a ...

Trying store brands carries little risk—most offer a money-back refund if you’re dissatisfied—and the rewards can be considerable. Peter Berlinski, editor of Private Label magazine, estimates that ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

No matter if we’re talking about cereal, cough syrup or batteries, products featuring nationally recognized name brands tend to cost more than their generic store-brand counterparts. But the ...