Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at scale.

Across conversations with creative leaders, one theme is consistent: efficiency will be mandatory, but judgement will be ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

Are you a print subscriber? Activate your account. 39 min 38 sec ago By Garett Sloane - 1 hour 30 min ago By Tim Nudd - 2 hours 7 min ago By Ad Age Staff - 3 hours 32 min ago By Adrianne Pasquarelli - ...

NEW YORK--(BUSINESS WIRE)--As Cannes Festival of Creativity opens this week, ResponsiveAds, the leading force in creative ad tech, proudly announces the Phase 1 launch of its Fluid Ad Creator, as part ...

Denote introduces an AI-powered platform that helps marketers, growth teams, and agencies build a Winning Ad Workflow. Teams ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

Are you a print subscriber? Activate your account. By Brandon Doerrer - 21 hours 15 min ago 1 day 18 hours ago 3 days 10 hours ago By Erika Wheless - 5 days 15 hours ago By Hans Greimel - 1 week ago ...

NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...