Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

Posted: November 29, 2025 | Last updated: November 29, 2025 ELF ON THE SHELF 11 IS FINALLY HERE!

Elf on the Shelf was created 20 years ago, and since then, more than 31 million scout elves, elf pets, and elf mates have ...

More for You A Florida town and its very expensive legal fight to take boathouses from owners Ten years before Rob and Michele Reiner were killed in their home, Rob made a movie about the family's ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. “For 20 years, The Elf on the Shelf has been synonymous with ...

Think your Elf on the Shelf has mastered the art of stealth? Share it with us! USA TODAY wants to see your most creative, hardest-to-find, and downright wacky hiding places for your holiday elf. We ...