Energizer (ENR) is running a campaign for its Edge Shave Gel brand that is almost exactly like Procter & Gamble (PG)'s beloved Old Spice advertising, and taking flak for it on Twitter: Virtually the ...

SHELTON, Conn., Nov. 6, 2014 /PRNewswire/ — Edge® Shave Gel is teaming up with Assassin’s Creed® in time for the highly anticipated release of Assassin’s Creed Unity on November 11 to provide guys an ...

Edge shave gel is enlisting comedian Jason Jones as the new face of the “Edge Men” campaign. Jones, best known as a correspondent on "The Daily Show," will give away thousands of “micro-grants” to men ...

Ubisoft launched Assassin’s Creed Unity earlier this week, and they’re teaming with Edge Shave Gel for a promotion that includes unlockable in-game content. Limited edition Assassin’s Creed ...

Are you a print subscriber? Activate your account. By I-Hsien Sherwood - 21 min 55 sec ago By Jeanine Poggi - 51 min 55 sec ago By Ann-Christine Diaz - 1 hour 21 min ago By Garett Sloane - 10 hours 23 ...

Edge has partnered with the developers of Assassin’s Creed Unity to produce limited edition cans of Edge® Shave Gel, which can be used to unlock one of three unique items in game. Assassin''s Creed ...

Will shaving cream manufacturers ”beard” S.C. Johnson`s Edge with their own gels? The patent on Johnson`s Edge shaving gel expired in November, and the industry is awaiting a number of ”me-too” gel ...