To truly grab and keep consumers’ attention, originality, authenticity and a spark of delight and surprise can drive a ...

Email marketing is one of the most effective ways to reach new and existing customers. However, it’s slightly more complicated than writing a quick social media post while multitasking on other ...

Whether it’s from their favorite store, a service they use or perhaps a local nonprofit they follow, people are likely being sent multiple email marketing messages every day. And as one of the most ...

App marketing services firm Localytics is bringing email marketing tools and set-top box Roku into its suite of services. The platform’s email tools lets marketers send email marketing drip campaigns ...