Massive changes may be coming to Facebook in its future outing, particularly as it has been found that its ad-targeting technology has violated a California law against its citizens. It was said in a ...

A new study has revealed how alcohol and gambling companies target people with Facebook advertising for addictive products, ...

Is Facebook's advertising platform in 2007 tinted with shades of "1984"? Two weeks ago, we explored how Facebook serves as a search engine for marketers. While I think many of the comparisons between ...

A recent study conducted by university researchers in 2024 revealed that Facebook’s advertising algorithm may be disproportionately targeting Black users with ads for for-profit colleges. This finding ...

Scam ads on Facebook have evolved beyond the days of misspelled headlines and sketchy product photos. Today, many are powered by artificial intelligence, fueled by deepfake technology and distributed ...

NEW YORK (AP) — If you want to tailor a Facebook ad to a single user out of its universe of 2.2 billion, you could. Trying to pitch your boutique bed and breakfast to a 44-year-old "trendy mom" who ...

(CNN)Facebook-parent Meta is facing four new complaints from human rights groups in Europe alleging that the algorithm it uses to target users with companies' job advertisements is discriminatory, ...

A lawsuit filed on Thursday accuses Facebook of letting ad targeting tools be used to exclude women and older people from offers regarding loans, investments and other financial services. Facebook is ...

Meta unveils its “GEM” AI ad targeting model, claiming 4× efficiency and 2× knowledge transfer for advertisers leveraging its ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Facebook is facing a lawsuit contending that women and older people were denied the benefits of ads for financial services because Facebook tools allow age and gender as options for targeting messages ...