George at Asda has launched its new activewear brand Gym Locker nationwide, following a trial in 2024. The collection offers ...

A "gorgeous" quarter-zip fleece from George at Asda is quickly flying off the shelves after being showcased on Instagram. The supermarket's in-house brand has amassed many loyal fans over the years, ...

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A spokesperson for George at Asda said: "Since we rolled out the online trial of Gym Locker last autumn, we have seen an unprecedented uplift from our customers seeking out and buying into sportswear.

George at Asda has launched its new activewear brand, Gym Locker, across 50 stores following a successful online trial in ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The George line has long been a favourite of mine, from collaborations with iconic brands like Roksanda to staple, affordable ...

Asda has promoted Liz Evans, managing director of George, to the role of chief commercial officer of non-food and retail, in ...