It wasn’t much of a surprise when Wicked dolls began to line the shelves leading up to the release of the film, but people did get a jump scare when they looked at the back of the box. Advertisements for the highly anticipated film adaption of Wicked the Broadway musical are everywhere.

The fine print on Mattel’s packaging for the new ‘Wicked’ dolls includes a website that requires people to be 18 years or older to enter.