Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

G oogle Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

The European Union wants Google to dismantle its European-based ad-tech business, which it has deemed a monopoly, but the ...

Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within ...

Alphabets Google is preparing for a critical moment in its long-running legal battle with the U.S. Department of Justice, as a federal court has moved the companys final plea to avoid a breakup of its ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

The company put forward proposals to change how its ad tech business works in the EU, but stopped short of offering to sell parts of the business.

Alphabet's Google has offered to make it easier for publishers and advertisers to use its online advertising technology, defying EU antitrust regulators' call for it to sell part of the business to ...

The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter ...

Google recently updated its advertising policy on gambling and games to reclassify sweepstakes casino as an example of games ...