Google’s John Mueller answered a question on LinkedIn about how Google chooses canonicals, offering advice about what SEOs and publishers can do to encourage Google how to pick the right URL. In the ...

Google has started testing a feature that will display the search query in the Chrome address bar rather than the actual page's URL when performing searches on Google. This experimental feature is ...

AMP aims to allow websites to load faster by fetching pages from Google's cache but had a drawback, as each URL for AMP pages began with https://google.com/amp. The ...

If you are a Google Chrome user, you might have seen the message Search Google or type a URL in the Google Search box and address bar. This message only appears on the Home page of Google Chrome. If ...

Google updated its JavaScript SEO best practices document with a new section on how to set the canonial URL when using JavaScript. Google wrote, "The best way to set the canonical URL is to use HTML, ...

The URL Inspection tool in Google Search Console isn’t just a checkbox for SEO professionals. It’s a direct line into how Google actually sees your page. It shows ...

Google will now allow marketers to check specific URLs on their websites to learn how Google’s search technology actually sees them. The feature, made available on Monday in the Google Search Console, ...

Google's John Mueller said in a video hangout at the 3:16 mark that the URLs Google finds in your XML sitemap files are often used to define your canonical URLs. John said "we recommend doing that is ...

Publishers don’t always love Google’s AMP pages, but readers surely appreciate their speed, and while publishers are loath to give Google more power, virtually every major site now supports this ...

Google about to close a tool that’s been available since 2009. The URL parameters tool used by webmasters will officially be discontinued by Google next month, but it’s no huge loss. In a brief post, ...

Just what the world needs, another URL shortener, right? Google seems to think so, and it’s now making its own Goo.gl service widely available to anyone — complete with tracking and statistics — for ...

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