Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they ...

Marketers are easily dazzled. We're great at spotting magic, and that's what makes us such good storytellers. The trouble is, once we've spotted it, we immediately want to import it.

Great marketing has a clear mission and a story. When done well, it taps into people’s emotions and sells not just a product, but also a feeling. That feeling generated by great marketing attracts ...

Are you struggling with building a top-notch marketing team? Or maybe you're just looking to fine-tune your current one? Either way, you're in for a treat. This episode of the Marketing Smarts Live ...

Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment.

Less content, more substance: Prioritize creativity and value over volume in marketing strategies. Build authentic connections by thinking like your customer, not just a marketer. I read something the ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. If you don’t have a marketing background, hiring a marketer can ...

If you were a fly on the wall of many marketing meetings you might think there’s no room – or even need – for marketing planning these days. The discussion is quite likely to be about marketing as a ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

Artificial intelligence isn’t some distant, futuristic idea anymore; it’s already reshaping how marketing teams work. But for those of us leading marketing today, the real challenge isn’t just trying ...