Since the mid-2000s, consumers have shown increased interest in environmental sustainability. In response, many organizations have adopted sustainability-focused products, services and marketing ...

Research in the International Journal of Environment and Sustainable Development shows that there is a gap between the environmental messages given to consumers in verbal or visual form and the ...

Steven Fox, Executive Chairman and Founder of Veracity Worldwide, speaks with Yahoo Finance’s Julie Hyman at this year’s Concordia Summit on measuring ESG, companies ‘greenwashing’, and differences in ...

Two articles, one accusing WWF of greenwashing agribusiness, the other accusing us of erecting trade barriers and denying consumer choice. Is WWF's global market transformation initiative doing the ...

Greenwashing has become a common practice among brands to attract consumers, build a positive perception, and manipulate buying behaviour. However, research conducted by the IIM Lucknow faculty ...

Fashion’s greenwashing problem is threatening to unravel the progress it’s made to become more sustainable, a new report says. As the world’s biggest brands face intensifying pressure to clean up ...

Some scientists regard Exxon Mobil Corp.’s long-running quest to turn algae into a transportation fuel as little more than a PR stunt. The oil giant says they are wrong.