The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search ...

Meta descriptions are crucial in shaping how search engines and users perceive your content. While meta descriptions don’t directly impact search rankings, they can significantly influence user ...

Are you putting enough thought into your meta description tags? If not, you’re missing out. Yes, your meta description tag should describe your post but many companies and websites will go well beyond ...

As a legal marketer, you already know that meta descriptions are a cornerstone of any effective SEO strategy. But now that Google’s launched AI Overviews (AIO) and conversational search, these ...

Meta descriptions, as most marketers know, are HTML attributes that explain a webpage’s content with a relatively short summary. Until December 2017, that “short” summary was recommended to be only ...

What are the best practices when writing meta and product descriptions for an ecommerce site with thousands of products? Learn actionable tips from this edition of Ask an SEO. Editor’s note: “Ask an ...

Remember when meta keywords were all the rage? Fast forward to 2025, and while search engines have evolved dramatically, meta tags remain crucial building blocks of your SEO foundation, just not the ...

A recent study uncovered that a one quarter of the top-ranking sites in Google search don't have a meta description. Is it time to reevaluate their use? Being on the first page of Google is one of the ...

SEO has one fundamental objective: Drive organic traffic to your site. That is generally done by accomplishing one fundamental goal: Increase organic rankings in search engines. However, what if there ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search engine optimization (SEO) and paid ads are often managed independently—split across ...