IBM has sold a broad collection of servers to Danish toy maker The Lego Group, displacing rival Hewlett-Packard. As part of a multiyear agreement, Lego will replace more than 220 HP servers with 34 ...
Lego is breaking sales records as the overall toy industry struggles to break even. The Danish toy brickmaker, which enjoys a cult following among adults and kids alike, turned in record sales and ...
Content helped build Lego into the world’s largest toy maker. Its movies, TV shows and video games take advantage of licensing deals with some of the world’s biggest brands, like Batman and Star Wars, ...
Lego said its sales increased last year as its Star Wars and Harry Potter play sets boosted its popularity, helping it outperform the market and take share from its rivals despite a dip in global ...
A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and the ...