When Lacoste debuted an on-court tennis shoe in 2021, Daniil Medvedev served as the lead athlete. Now, with the launch of the update—the Lacoste AG-LT23 Ultra—Medvedev played more than a ...

Medvedev took to social media to clear things up and dropped some major branding news in the process, as he unveiled a new personal logo created in collaboration with apparel sponsor Lacoste.

Daniil Medvedev, Arthur Fils, and Grigor Dimitrov helped roll out Lacoste's tennis gear for the 2024 Rolex Paris Masters.

Daniil Medvedev and Grigor Dimitrov in wearing Lacoste on court beginning in 2024. He previously wore Asics apparel. “Arthur's professionalization is a logical next step in his career ...