I didn't feel like anything was missing in this new version. The combination of flavors is so balanced that you don't miss the ketchup. This demonstrates Lay's ability to create a product that ...

Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...

Lay's just announced the four finalists for its "Do Us A Flavor" contest. The annual contests calls for submissions for a new Lay's flavor. One of the flavors will go national, and the winner ...

Fans of Lay's potato chips in the United States are hyped over the news that a popular international flavor called All Dressed is finally arriving Stateside. The Lay's All Dressed flavor is ...

with new pickle-flavored snacks launched by Goldfish, Lay’s and Doritos in recent years. Experts say that those that love pickles as a flavor tend to be fiercely loyal to the flavor profile and ...

So I went into this Lay’s version with an open mind, but looking for three key flavors: sweetness, tanginess, and savoriness. I popped open the bag (which is a stunning eggplant purple, I must say) ...