Amazon is a treasure trove of fashion “dupes” — low-cost alternatives that look just like name-brand clothing — but few are as widely praised as the Automet Women’s Half Zip Cropped Sweatshirt. Among ...

From athleisure to vodka, these Costco dupes deliver luxury quality for a fraction of the price this spring.

CNN — Scroll through TikTok, and there's a dupe for seemingly everything. Don't want to spend $98 on lululemon leggings? Try these $27 alternatives. If a Skims bodysuit is too much, a smiling ...

To safeguard its brand, Lululemon took a bold step in October 2025 by registering the mark LULULEMON DUPE with the USPTO. This trademark covers advertising, marketing, and retail services, giving ...

This summer, a new line of Costco hoodies, jackets and pants went viral. Consumers claimed that they looked and felt very similar to their Lululemon favorites – namely the “subca” hoodie, “define” ...

Fashion brand Lululemon has successfully registered the mark LULULEMON DUPE in its latest bid to find new and creative ways to tackle rising dupe culture. Register for free to receive our newsletter, ...

“Dupes” are no longer just a social media trend or a consumer wink-wink. They are now a serious brand-protection issue sitting at the intersection of trademark law, design rights, and digital ...

Welcome to your Sunday recap of the week's biggest developments in trademark and brand protection. From Lululemon’s DUPE registration to OpenAI's latest Sora complaints, here's what shaped the IP ...