A marketing plan audit is a comprehensive review used to evaluate marketing strategy, gauge return on investment and ensure meeting an organization's objectives. Simply, the audit will identify ...

Keeping a brand relevant is an ongoing commitment. This is true for businesses large and small and across all industries. With that commitment comes the need for keepers of the brand to constantly ...

One of the most difficult things to do in life is to perform an honest self-evaluation. Whether you're trying to figure out how many calories you consume in a day, how often you say "um" when you ...

When faced with business challenges, competitive pressure or even growth opportunities, it’s natural for marketers to want to react quickly. But responding to marketing symptoms, such as lower ...

The word "audit" may strike fear in the hearts of taxpayers, but it shouldn't scare marketers. Conducting an audit of your marketing department can be a fruitful—even fun—exercise. Finance departments ...

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would prefer to focus on implementing new marketing and advertising strategies ...