FLRT will launch in four flavors: Berry Tempting, Guava Lava, Strawberry Fling, and Sunset Squeeze. Cheesy names aside, three of those do point to a pretty obvious flavor concept. Sunset Squeeze is a ...
In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026. And it's garnering mixed reactions. Monster Energy CEO Hilton Schlosberg ...
Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster Beverage broadens its appeal beyond core users and positions energy drinks as an affordable alternative ...