Sitka is one of the biggest names in the world of hunting gear—and for good reason. The brand is known for its high quality, long-lasting apparel, from hoodies and base layers to jackets and bibs. And ...

I’m a firm believer that Fred Bear was right: The best camouflage is sitting still and quiet. It’s tough to get me excited about any new camo design these days. But when Sitka offered me a sneak peek ...

When I started hunting three decades ago, there were only three major brands of camouflage available — Trebark, Realtree and Mossy Oak. All were relative new at the time and all were designed to ...

While hunting season is still a few months away, it’s not too soon to plan your beverage routine for those cold mornings in the blind. Owala is making the decision a no-brainer this year with the new ...

Camouflage clothing for hunters has been developed much as fishing lures are marketed to anglers: Looking good to the consumer is perhaps more important than what the critter sees. A new camouflage ...

Camo isn’t just for blending in, it’s a trending fashion statement right now. Carhartt just launched its latest camo collection, and it’s nothing short of awesome. Stock for the new Carhartt camo ...